You might be reading this from a mobile device right now. This is encouraging news for app developers, app publishers, and anyone who plans on developing an app. But in order to be successful in this space, two things need to happen. These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before.
If you want to compete and claim your share of this multi-billion dollar industry, you need to have a better understanding of exactly how people are downloading and using mobile apps. It sounds simple, but all too often I app owners overlook this. So before you can get people to download your app , you need to take the time to conduct the proper research. People all over the world are using smartphones and tablets.
As mobile app usage grows in popularity, the number of app downloads worldwide increases as well. This trend will continue in the coming years as well. Last year, there were more than billion app downloads. To make money. But will people download your app if you make them pay for it? This visual comparison clearly shows what people are downloading. The vast majority of global downloads are all free.
Just a fraction of people are willing to pay for downloads. Depending on the type of app you have, there are benefits to both strategies. If you charge for downloads initially, fewer mobile users will download the app. Just look at your own mobile device. Do you have any apps that you paid to install?
However, people who download paid apps are more likely to be engaged. For those of you who own an existing business and have an app as an extension of that business to improve the customer experience should definitely be offering free downloads. There are plenty of other monetization strategies, such as offering in-app purchases. There are to places where the overwhelming majority of mobile users are downloading apps.
Look at how these two platforms compare to each other in terms of global app downloads. Worldwide, there are more downloads coming from the Google Play Store. But as you can see, both stores saw an increase in the percentage of downloads from to In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most.
Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store.
Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive. The report also found that developing countries overall had higher uninstall rates compared to more developed countries. AppsFlyer attributes that to users in these countries needing the space and therefore more frequently uninstalling an app.
When it comes to app categories, entertainment apps are the most frequently deleted apps, followed by travel, productivity and communication apps. Meanwhile, finance apps are the least frequently deleted apps.
For developers, the data findings indicate that early action is a vital step in securing and retaining app users. Indeed, app creators and marketers should monitor uninstall rates to identify significant usage issues early on and be able to repair them. All these allow you to discover the pattern of users that uninstall your app. The next step is to solve that specific problem of the app that made them delete it and after that, you can reach them by email and convince them to take advantage of the improved version of your app.
You can check their prices and you can even use their 21 days free trial. Google platform for developers allows you to track the app performance and to measure installs and uninstalls. First, you need to sign in to Google Play Developer Console.
Next, select All applications and click on the app you want. You can check on the dashboard the number of installs and uninstalls for the last week, month or year. If you click on View Details , you can get a closer look at the situation by the device or by the user and you can check the improvements related to uninstalls after you published a better version.
You are able to download the report if you want to analyze it later. The best part is that you can use this tool for uninstall tracking for free. MoEngage is another easy to use platform that can help you with app uninstall tracking and it gives you solutions to win them back. There are plenty of characteristics that you can follow about the users that deleted your app: gender, age, location, number of sessions or lifetime value. You can even set a range for the criteria you choose.
If you check the app uninstall statistics by a period of time you can figure out what determined users to uninstall your app and understand your uninstall tracking.
Of course, after you realize what went wrong with your app and you upgrade it you can announce your users by email. This statistic presents a ranking of the mobile app categories with the highest uninstall rate worldwide as of April During the survey period, it was found that Loading statistic Show source.
Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information? Register for free Already a member? More information. Other statistics on the topic. Telecommunications Number of smartphone users Japan Profit from additional features with an Employee Account.
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