Currently Godin is continuing his efforts to effect massive change in the way we work and market products. He pens a popular blog, speaks all over the world and has just recently completed a new book. This exhilarating audio book, read by the author himself, argues that information is spread most effectively from customer to customer, rather than business to customer. Godin offers a formula for how you can create your own ideavirus, and thereby destroy the stodgy world of traditional marketing.
Excited for more? You should next dive into " Permission Marketing ". Develop incentives for customers to accept your advertising willingly, create a learning relationship with consumers and benefit from this innovative approach to marketing your product.
Finally with " Survival is Not Enough ", Godin takes on businesses that settle with "just getting by". He argues that companies cannot just survive; they must evolve and learn to acclimate to every curveball the economy can throws at them. Godin successfully argues that Evolution is a fundamental force of nature, and shows how this elemental force can be utilized effectively in any organization, no matter the size.
By eliminating resistance to change, and instead learning to embrace it, any company can become unstoppable regardless of the ups and downs that affect every industry.
I had finished listening to the book by noon, and had so far counted on average about 10 people per minute! What better way is there to experience the power of a remarkable business than to observe the attraction of the successful restaurant chain such as this one, that demonstrated the power of branding?
Once I had finished Purple Cow I walked the short distance home, and to my surprise I found myself observing every single shopfront with curiosity, asking myself how that business, that machine, behind the shopfront could be different, how it could challenge the norm, and how it too could be remarkable. What this book does is distinguish very clearly for you what is and what is not a remarkable business, and what you can do to create one in today's environment.
Seth Godin covers topics ranging from the history of the televisual industrial movement, that saw advertisers competing for sales through mainstream television or radio commercial advertisements, to a newer method of targeting and attracting customers by catering to percieved wants that have been expressed by the consumers themselves.
In Godin's world, every item that a person perceives as being needed to be bought has already been created. It is now up to the entrepreneurs of the present and future to create items that fulfill a percieved want in a select group of people who lead others to purchase the product or service. Truly unremarkable where is the value here? Nothing new and very short. It should be discounted or free. It is just someone's ranting on what they think without structure or evidence of anything.
Why do people rate this so highly? I hardly write reviews, but this one deserve it. Quite simple, just read this book, and you will improve your business a lot! What a great book full of awesome examples of how to leave the competitor in the dust.
Purple Cow is so relevant in today's over crowded marketplace. Simple really. Be different and standout. Turn eyes and heads. Be unique! Be authentic. Exceptional book, easy to listen too. An excellent book for improving product design and selling on Amazon FBA. Really enjoyed this, but somewhat short. This is a great book which makes marketing and product development so simple. Being remarkable works for the one man operation or the medium and large corporation.
No matter who you are in business, implement the Purple Cow strategies and success will find its way to you. Add to Cart failed.
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Add payment method. Switch payment method. We are sorry. We are not allowed to sell this product with the selected payment method. Pay using card ending in. Taxes where applicable. Listeners also enjoyed Peterson Narrated by: Donald Miller, Dr. Peterson Length: 4 hrs and 19 mins Unabridged Overall. Linchpin Are You Indispensable? Christensen, Michael E. Publisher's Summary You're either a Purple Cow or you're not. You're either remarkable or invisible.
Make your choice. How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? P Gildan Media Corp. Leadership Marketing.
Combine their brains and shave their heads. What's left? I check the other books from the author as well! Thanks -Manfred. Joey Cote. Invaluable knowledge for any business owner or entrepreneur. Build your marketing into your product. Felt more like a synopsis of a couple of other great books like presuasion, Need to stick and blue ocean strategy combined pulling through elements of all.
But for more depth would recommend reading each of those above books themselves. Frank Ferrara. Nice one well Narrated some very good points examples case studies really get your mind thinking. Shoora Jayasimha. It's truly remarkable.
Trust me it's going to change the way you think about your business and gives you a clear and simple ways to be remarkable.
Praveen Kumar. Really good book to know about advertising and they are very important things to think about before advertising. Prashant Singh. Brian Girley. I've heard a couple of his lectures but it felt good to finally check out the book. Michael D. Alright book. It is just a bunch of example of succeful and unsucceful company. I didn't really learn from it. Hana Warren. A little outdated but principles are all the same - I recommend also reading Surge by Mike Michalowicz didn't even need to look that up to spell it to make this more actionable.
Great book for marketing success!! Being remarkable is one of the best ways yo make your business stand out, Seth hits the nail right on the head. Highly recommended!! Mariam J Mbilinyi. Simple but gives good insights on the market in a qay that anyone can understand. I have enjoyed the audiobook and picked up some lessons that i am looking forward to work on.
This book was a pretty quick read, and gave some interesting examples of remarkable products and services. Many of the examples I'd heard of, but others I hadn't. Warmed-over marketing advice. I dig Godin's website, but the book did nothing for me. After seeing the same graph with minor changes 4 times in 50 pages, I threw in the towel. I am growing to love Seth Godin more and more. He's a marketing guru with a widely-read blog.
I finally got around to reading his most popular book, Purple Cow. I completely understand why it's so popular. It's a tremendous little book!
The basic concept is that if you're driving through the country-side and see thousands of cows, eventually you don't even notice their presence. But if while driving you see a purple cow In other words, to thrive in today's world, it's not enough to be good, you need to be remarkable! Hot Linchpin: Are You Indispensable? Linchpin by Seth Godin. Linchpin: Are You Indispensable? You're either remarkable or invisible.
Make your choice. How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.
Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service.
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